Poundworld is a British value variety store that sells most of its items for £1. The chain was founded in 1974 by Yorkshire-based father and son team Chris Edwards Sr. and Chris Edwards Jr. In contrast to many high street retailers, Poundworld maintained strong sales and growth during the global recession that started in 2007. Poundworld's product range consists of over 6,000 items including groceries, health and beauty, toiletries, cleaning products and pet care, some of them known brands; it has over 350 stores in England, Wales, Scotland and Northern Ireland; and it was planning to open 150 new stores within three years. It's larger rival in the market is Poundland. A series on BBC One entitled Pound Shop Wars, broadcast between 2012 and 2015, focused on Poundworld and its rivals. As well as all of its £1 lines, Poundworld introduced a range of multi-price products across its estate of stores in 2017 to offer customers 'More Choice, More Savings'.